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The introduction of the Allied Resorts program is the latest in a series of unexpected but savvy moves by the nimble, self-aware Indy Pass, which debuted fewer than three years ago but has already significantly rebalanced the scales between the Epkon mega-bruisers and the formerly lonesome indies uncertain how to compete for skiers who are increasingly accustomed to a local ski season pass doubling as a multi-mountain passport. But this program allows Indy to scale its network up rapidly, providing more value to passholders and bringing independent operations with limited marketing budgets into a nationally significant pass coalition.
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Some of the so-called Allied Resorts may even eventually get promoted to the “free” tier. Burton’s Healthcare Discount is available to qualified members of the medical community, including doctors, nurses, and other professionals with an active medical license or certification. We will see more full, cash-in-your-two-days partners prior to next ski season.
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This does not mean that Indy is done adding full partners, in New England or anywhere else. The Allied Resorts tier allows the coalition to expand indefinitely, as passholder visits do not trigger any kind of payout from Indy – the discount is between the resort and the skier. Indy already has a dozen partners in small, populous, ski-mad New England, limiting the number of additional two-day partners the pass can add. Doing so would risk dropping the per-visit payout too low, alienating the pass’ partners, who have grown accustomed to per-visit payouts close to their walk-up ticket rates. Here’s what that quote means: since Indy Pass pays each partner each time a passholder cashes in a ticket, the coalition cannot add unlimited ski areas. Choose access to a group of 22, 32 or all 38 owned and operated North American and European resorts. “Because we've reached ‘peak density’ in some regions, the Allied Resort program allows us to expand without affecting the economics of our model.” Choose from 1 7 days and visit throughout the season.
“The Indy Pass coalition is striving to be as inclusive as possible so that all independent resorts can benefit from this alliance,” said Indy Pass founder Doug Fish. Any North American mountain that is not already a part of one of those three coalitions may apply for the program by emailing. This program, which Indy Pass founder Doug Fish first teased more than a year ago on The Storm Skiing Podcast (I will release an updated conversation with Fish this week), unleashes the network power of the Indy Pass for any independent ski area on the continent that is not already aligned with the Epic, Ikon, or Mountain Collective passes. Despite the specialized name, the Indy AddOn Pass is an Indy Pass and functions in exactly the same manner, providing two full days each at all 83 downhill and nine cross-country ski areas, as well as discounted lift tickets at the other Allied partners. Season passholders at these ski areas will be treated exactly as season passholders at full Indy Pass partners, and will be eligible to purchase the Indy AddOn ($189 adult/$89 kids) or Indy+ AddOn ($289/$139) passes, instantly transforming any season pass into a continent-spanning passport equal in reach and scale to an Epic or Ikon pass.
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